Shoppers at Booths stores in Cumbria have helped donate 15,000 items to foodbanks across the region.
The family supermarket, which has 27 branches across the North West including in Keswick and Penrith, Kendal, Windermere, Kirkby Lonsdale, Milnthorpe and Ulverston launched its Buy One Give One Free initiative in November.
A range of qualifying items in the stores allow customers to pick up another for free, which they can then donate at the store’s food bank collection point after checkout.
Every Booths store is partnered with a local food bank in their area and this enables donations to be tailored to the needs of the local community.
Customer experience manager and the pioneer behind the donation programme Colin Porter, said: “We’re overwhelmed by the support of both customers and our supplier base who have helped Booths keep local food banks topped up in times of high demand.
“We’re grateful for the generous donations and their continued support.”
