One of the Lake District’s most popular beauty spots features in a £3 million advertising campaign launched this week.
Accrington-based furniture company Bensons for Beds chose the shores of Buttermere for its Wake Up In A Good Place campaign, which will appear on television over the next eight weeks.
Marketing director Helen Nunn said: “After an extensive search, we shot the whole campaign at Buttermere, which is one of the most peaceful locations in the British Isles – the perfect place to let the day wash away, provide rest to the mind and a good night’s sleep that makes sure you wake up in a good place.”
To support the campaign, Bensons is also teaming up with Cumbria Tourism and its visitlakedistrict.com website to offer a two-night stay at a secret Lake District location and a £2,000 bedroom makeover.
The competition will go live next month. Full details can be found at www.bensonsforbeds.co.uk/restyourmind
