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Booths’ partnership bears fruit for charity

2 February 2025
in News, Food & Drink, Latest
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A new partnership between a Cumbrian charity, a local food producer and Keswick’s Booths supermarket is bearing fruit!

Award-winning food producer Wild and Fruitful, based just outside Keswick, has joined forces with Booths in the town to create and sell The Lake District Garden Pickle.

It is described as a one-of-a-kind product and £1.50 from the sale of each jar goes directly to the Lake District Calvert Trust to help welcome more people living with disability to the national park and to enjoy accessible outdoor adventure.

Wild & Fruitful has been in business for more than 20 years.

Under the direction of award-winning Keswick-based chef Jake Winter and David Seymour of the Lingholm Estate, the team uses traditional methods to create preserves that are 100 per cent natural with no artificial colours or additives.

Everything is made in small batches following recipes that have been developed to bring out the taste of the local and Lingholm kitchen garden produce they use.

Calvert Trust Fundraising officer Julia Metcalf said: “When Booths chose Calvert as their charity, we discussed the idea of having a Calvert product which would mutually promote our charity and a local business.

“Wild &Fruitful seemed the obvious choice; a growing local business and a product which would appeal to any supermarket goer. We have shown Jake around Calvert Lakes, he was really interested to know more about what we do and support us in any way he can — and the result is our delicious new
pickle!”

It is a traditional country garden pickle made using swede, carrot and red radishes, sourced in season from the walled garden at the Lingholm Estate.

Jake said: “Having seen for myself first hand just what the Calvert Trust offers to people with disabilities we are very proud to be able to help raise funds for such an important cause by developing the Lake District Garden Pickle.”

Booths in Keswick named the Lake District Calvert Trust as its official charity partner last year. Workers collectively chose the trust as they were drawn to the charity’s vision of ‘challenging disability though outdoor adventure’.

They have supported the charity through a range of initiatives – from second-hand book stores and donations at the tills to superheroes in the
aisles during Big Give Week.

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