A new outdoors store has opened in Keswick, creating six jobs.
The new Saltrock outlet has opened in the former Holland & Barrett shop in Main Street.
The new Keswick store opens hot on the heels of Saltrock’s first shop that opened in Cumbria in Kendal at the beginning of the year.
Saltrock is a surf heritage brand born out of North Devon, and was set up by two surfing brothers with a passion for the outdoors in the sea or on land.
The brand was launched in Braunton in 1987 selling products that are durable, wearable, practical, and comfortable, with bold graphics with attitude. Since then, the business has grown to more than 50 stores, online, and 70 wholesale accounts.
Saltrock’s managing director Karl Plank, said: “We are really excited about bringing Saltrock to Keswick. It is a perfect match for our brand heritage. We have a strong customer presence across Cumbria and when we were presented with this opportunity, in one of the key shopping destinations, we jumped at the chance.
“We are delighted with how the store looks and we are looking forward to hearing what our customers think of their new Keswick Saltrock”.
The Keswick store will mark part of the brand’s UK expansion within a thriving market and continue to showcase its mix of products to consumers that love the outdoors.
Marie Clarke, head of brand and marketing at Saltrock, said: ‘This is a great step for the Saltrock brand. The new store environment celebrates the brand heritage while being relevant to each location.
‘’Keswick is an inspiring location for our new store and is an ideal opportunity to show our brand story and product line to the Lake District and to those who live in and visit the national park.”
