Britons have crowned the Lake District as their top rural location for summer holidays.
According to research by hotel chain Travelodge, 71 per cent of the nation is planning to take a summer holiday and 85 per cent of those holidaymakers are planning to stay in Britain.
These findings have been revealed in the 2021 Travelodge Holiday Index. The annual holiday index surveyed 2,000 British adults to seek their holiday plans for 2021.
Key findings revealed that the staycation is going to be big in 2021 because 76 per cent of Britons surveyed said they were too scared to travel abroad due to the international impact of COVID-19 and that new Government restrictions could be instantly enforced.
And 47 per cent of Britons have not had a holiday since the first lockdown started in March last year.
More than a third (36 per cent) of Britons reported that the lockdown gave them time to reflect and they now feel more inspired to get out and explore what the UK has to offer.
Escaping to the great British countryside is the second most popular type of summer holiday with 26 per cent of Britons opting to explore the jewel of our national heritage and enjoy an idyllic country retreat.
The Lake District, North Wales and the Scottish Highlands are the top rural destinations for Britons this year.
Just under a quarter (24 per cent) of the nation is taking a UK city summer break this year with Oxford, Aberdeen and Bath topping the list of city break holiday destinations.